
Heroes is a show that thrives on buzz. Their “save the cheerleader, save the world” campaign in the first season had everyone talking and propelled it from “good show” to the coveted status of “pop culture phenomenon.” Right now, though, after a fairly disappointing second “season” (I put season in quotes because it was only like five episodes long) the buzz couldn’t be anymore dead.
The real question that I wonder is whether not coming back after the writers’ strike will hurt the super-powered drama. As of right now, there is absolutely no buzz around Peter, Sylar, Mohinder and the gang. Will that be a problem come the 2008-09 season?
Last fall, things ended pretty disappointedly. Niki died for no reason, Maya didn’t die and Adam, a villain with plenty of potential was buried alive by Hiro. There wasn’t anything to really generate excitement going into the second half of the season. Then, there wasn’t a second half. The writers cut things short.
However, when plenty of other shows came back after the multi-month layoff, Heroes did not. Creator Tim Kring decided to wait until next season to re-approach the show. That could be a costly mistake. While shows like LOST and Grey’s Anatomy were really finding their groove after the strike, Heroes was sitting there doing nothing.
Not only were people not talking about it, they have started to forget about it all together. Suddenly, a show that was all over the place and a hit from day one has an uphill climb it must face next fall. Kring and company are going to have to turn out something pretty fantastic to get the viewers back in season three.
The ratings will be down initially – as they have been for pretty much every show after the strike – so they’re going to have to rebuild the buzz. But if anyone can do it, Heroes can. Let’s just hope it doesn’t take someone powers on Peter Petrelli has access to in order to make it happen.



